RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
Coordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration.
WHITE PAPER:
In this report from the Aberdeen Group, get an in-depth look at why B2B collaboration is such a priority, as well as what actions business leaders are taking, the challenges they face, and their plans to execute B2B collaboration strategies.
WHITE PAPER:
In this e-book, get an overview of the B2B integration landscape, including challenges, opportunities, and successful approaches of developing electronic data interchange (EDI) strategies.
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
CASE STUDY:
Read how SEEBURGER's B2B Gateway and SAP Connector reduced time to market and development costs for both the ConAgra IT integration and subsequent projects through its ability to eliminate hard coding within SAP as well as handle B2B and EAI design.
WHITE PAPER:
Read how Polycom empowers Microsoft Unified Communications with a full suite of HD voice, video, telepresence and infrastructure solutions; Allowing organizations to increase productivity, reduce costs and unify dispersed teams.
WHITE PAPER:
Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
WHITE PAPER:
This paper illustrates how Sterling Commerce solutions drive greater efficiencies, and improve the return on your B2B infrastructure investment. It explores how to automate more transactions with your existing electronic partners, and how to simplify the assessment and onboarding of your remaining manual trading partners.
