INFOGRAPHIC:
In this infographic, we look at the ever-increasing buyers' need to find information without intrusive sales pitches and give you practical tips on how to shape your digital marketing strategy to address this change in how your buyers' are researching solutions.
EZINE:
In this week's Computer Weekly, we find out how brewing giant Heineken is building a data ecosystem to share insights and tap into AI capabilities. The UK is conducting an investigation into cloud supplier dominance – what will it mean for users? And we examine how generative AI could be used to improve customer experience. Read the issue now.
LANDING PAGE:
Business stakeholders, IT professionals, data scientists, and end users continue to weigh the benefits, use cases, and best practices of generative AI (GenAI) against concerns with AI ethics and hallucinations. TechTarget's Enterprise Strategy Group aims to cut through this distracting noise, in our just-launched 2024 Generative AI Pulse Study.
EZINE:
In this week's Computer Weekly, we discover how Once.net and Cloudfare defended the 2023 Eurovision Song Contest against cyber attacks. Our buyer's guide continues to look at integrating software-as-a-service applications, with the governance of SaaS connectivity to the fore. Read the issue now.
EZINE:
In this week's Computer Weekly, we examine the role of data in tying together military operations across ground, air, sea and cyber. Has SAP finally convinced customers to migrate to cloud ERP? We assess the trends. And we talk to the CIO helping to set up the UK's fastest supercomputer. Read the issue now.
EZINE:
In this month's CW EMEA, we look at how cyber attacks are taking a toll on security professionals, damaging their mental health and forcing some to quit. We also look at Finland's allure for tech entrepreneurs, how software is enabling a new business model for a Swedish car manufacturer, and the importance of backup testing. Read the issue now.
CASE STUDY:
In order to to develop the best car, optimize the performance on race-weekend and evolve faster than their competitors, the BTW Alpine F1 Team needed a way to maximize the potential of their data. Access this case study to learn why the BWT Alpine F1 Team turned to KX to extract more value from their data in a very fast way.
ESG:
ESG recently conducted a survey to understand whether, and to what degree, an organization’s adoption of technologies and processes that enable flexible IT service delivery are correlated to IT and business benefits, as well as key challenges they may face by lagging behind. Open up this white paper to uncover key findings from the study.
