WHITE PAPER:
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
EGUIDE:
Automating business processes can save time and money. In this 15-page buyer's guide, Computer Weekly looks at how BPA can expand into new areas, the opportunities artificial intelligence has to offer and why it's so important to assess what's working optimally.
EBOOK:
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
WEBCAST:
Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
EGUIDE:
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
EGUIDE:
In this expert e-guide, we explore how to integrate BPM with analytics successfully by examining different use cases and approaches. Learn how data scientists help derive optimal value from analytics, how to take analytics to the cloud, and how to leverage BPM to deliver ITaaS.
EGUIDE:
The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
EBOOK:
Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
